First time Shadowrun GM Options

[Neko Asakami]

Okay, so here's the situation. I'm an experienced GM, familiar with multiple systems, running a Shadowrun one-shot game for a group of players that have played nearly everything under the sun.

But I've never played Shadowrun, nor have any of my players.

I've owned SR4 since shortly after it came out, as well as a number of the source books. I am pretty sure I understand the rules and am running a canned mission (Food Fight 4.0 leading into one of the adventures in the Contacts and Adventures book, not 100% sure on which one yet) and am giving the players pre-made characters to make things go as smoothly as possible. My players have no idea about the setting of Shadowrun, beyond "It's kinda like Blade Runner with magic and fantasy races." While that's actually a pretty apt description, what are some things that you would suggest to bring the setting more to life? The fluff and background info are a bit tough to stuff into a few soundbytes and it's not like I can just pass around my book and make them all read it. Well, I could, but that'd take FOREVER. Does anyone have a Cliff's Notes for New Shadowrun players?

Also, what are some common pitfalls, mistakes, etc that I should watch for as a SR GM? I've got PLENTY of dice; two bricks of 36D6 and 20 or so larger "GM" dice should be enough, I hope. Other than that, all I can think of is standard GM stuff: notes, backup notes, a few pre-gen NPCs, and all the tables handy and my SR4 book with all the relevant stuff bookmarked. Anything you guys wanna toss my way would be helpful.

Thanks,

Neko