Introducing New players to Shadowrun, Who have no books. . . Options

[Moonstone Spider]

Here's a situation I'm in: There's another forum I visit every now and then. It has a role-playing section where the gamers usually play DnD. I've convinced some of them to let me introduce them to Shadowrun.

Now my problem is, I want to do so effectively. That means I have to get them to build characters when they have no idea what build points are and think you "build" a character by rolling 3d6 seven times. I have to somehow get their minds wrapped around the idea of playing criminals in a world with both magic and high technology, without HP, without Classes, etc. How can I do this without having to post a 50 page message of information?

So far I figure I'll stick only to BBB for the rules but use sum-to-10 for building, no metavariants, no SURGE or Drakes, no Shapeshifters, no Otaku. But I don't know how to get enough information to them to make them able to actually perform a run, without overwhelming them with too much.