You know guys, let's look at this from a slightly different angle momentarily. Aren't we really talking about something akin to an "AR Flashbang"? A device that is designed to momentarily affect unprepared individuals perceiving the world through AR, and cause said targets to behave in an unusual and/or erratic manner, causing a distraction which a Runner can try and use for any number of purposes?
I agree that it might be hard to achieve a "mob-mentality" situation through the use af an "AR grenade", and it might also be difficult to cause immediate effects through the use of ordinary types of advertisment spamming. But how about something as "simple" as a pop-up that is designed to fill the entire "screen" of the "victim" with a sudden strong and painful flash of light, a complete blackout of the surrounding world, or some other sort of invasive overlay that forces the victim to react to the effect.
Sure, there would probably be other ways to achieve the same effect, but shouldn't it theoretically be possible to do something like that within the confines of the game?