The forbidden rating makes an item hot property to own... but there's more to it than that.
A forbidden item is something that is highly regulated and will, therefore, be fairly distinctive. For this post, the Ares Alpha is going to be our poster boy.
Strengths of forbidden items:
1) Potency. A weapon with the forbidden rating is almost always going to carry more killing power than its restricted equivalent, as it's either so deadly it's unlicenceable even compared to other weapons in its category, or otherwise it's comparatively effective at getting into areas it's not supposed to be.
2) Intimidation. A runner with an AK-97 strapped over his back isn't saying much about himself. There are street gangers with AK-97s, after all! A runner with an Ares Alpha on the other hand is saying that he has the resources to get one of Ares flagship guns, and is that much more dangerous because of it. Carrying a forbidden weapon is carrying street cred for the violent segment of society, though it cuts both ways... an up and coming ganger with something to prove might take a shot at the Alpha carrier in order to buff up his own rep, while the AK carrier would get by unmolested.
3) Proof of identity. In the shadows a fake identity isn't hard to come by, so how do you prove that you are who you say you are to the street fixer you've never met? a forbidden weapon can do that for you, particularly a heavily customized one.
Flaws of forbidden items:
1) Trackability: a forbidden item as your primary weapon is going to be fairly distinctive. Every Ares Alpha is going to be stamped with so many RFID tags that you'll be hard pressed to get them all. Each Alpha sold is going to be heavily tracked, and if anyone uses one in a crime then it's likely to prompt an investigation into how the weapon got into the hands of a criminal.
2) Distinctiveness: Carry a forbidden weapon and the cameras don't need to catch your face, that gun you carry is signature enough.
3) Repairs: A restricted weapon is fairly easy to get parts for with the proper licence. Forbidden weapons... not so much.
Feel free to add to either list if you see something I've missed or that you disagree with.