QUOTE (Adam @ Jul 2 2014, 03:01 PM)

Yup. $40 was the norm a few years ago, but $50 is the new norm. Just like $50 was the core book norm for about five years, and now it's $60.
You can run around cherry-picking numbers all you like.
I don't appreciate the cherry-picking accusation, especially since you're not actually providing any counter-examples.
But hey, I'm here at my FLGS, why not shoot down your argument conclusively? There are literally hundreds of books here, but to be fair to you, I'll only price books that are hard cover, full color, recent, new, and over 200 pages. I'm also ignoring modules; supplements and core books only.
13th Age core book, $45.
A Song Of Ice and Fire core book, $50.
ASOIF campaign guide, $50.
Arcanis core book, $50.
Anima core book $60.
Anima Exxet: Secrets of the Supernatural, $40.
Anima exxet: The Supernatural Artifacts, $40.
Anima Gaia, $60
Anima, Dominus Exxet, $40.
Atlantis the 2nd Age core book, $50.
Ashen Stars core book, $45
Amethyst Foundations, $35.
Alpha Omega core book, $35
Airship Pirates core book, $50
Barbarians of the Aftermath, $45.
Broken Rooms core book, $50.
Bulldogs! $40.
Ports of Call, $20.
Corporation, $40.
Castles and Crusades Player's Handbook, $30:
Castles and Crusades The Book of Familiars, $30.
Conspiracy X (they have 3 sourcebooks in stock, all $35.)
Call of Cthulu, Shadows over Scotland, $40.
Eternal Lies core book, $50.
Cthulu Tech core book $50.
Asst. Cthulu Tech supplements, all $40.
Clockwork Chivalry 2e, $50.
Dr. Who Limited Edition Rulebook, $50.
Next is the D&D section, which is too massive to list. However, I cannot find a 4e book on the shelves that goes for over $40, be it core book or supplement.
DC Adventures, Heroes Handbook, $40.
Dr Who, various sourcebooks, $35-40.
Dresden Files, various sourcebooks, $40-50
Shadows of Esteren- Travels, $40.
Transhuman, $50
Eclipse Phase core book, $50
Various Eclipse Phase supplements, $45.
Elric of Melinbone, $40.
Ragnarok, $65.
Glorantha, core rulebook and various supplements, $40.
Ghosts of Albion, $40.
Hero System, various supplements, $35-50.
My phone is about to die, so I'll stop there. Looking at the numbers, of the 18 core rulebooks, only two cost $60 or more. Supplements tend to be between $30-40. So, the Shadowrun price points are definitely on the high side.
Next time you want to accuse me of cherry picking, check your numbers first.