New Logo for SR4, thoughts feelings.. Options

[Shadow]

Please discuss your views here.

Shadowrun 4th ed logo

[Ol' Scratch]

It's unimpressive, non-distinctive, and amateurish. They would have been far better off going with one inspired by the original logo, or just sticking with the S and letting it speak for itself.

[Kanada Ten]

It's modern, chromed, sleek, implies all the aspects of neotribal technology and is centrist. I liked it.

[hobgoblin]

no better or worse than any of the others...

[Sharaloth]

It's an impressive evolution of the SR3 logo, made to look sleeker, more technological and in step with modern imagery and ideas. The retention of the tribal 'S' as a backdrop instead of part of the word itself reinforces the iconic nature of the logo, and gives it a greater weight. The game is as much associated with that symbol as with the name 'shadowrun' itself, and the symbol establishes a mythological component to the very mention of the game's name (for those who aren't already neck deep in the mythology, that is).

Nicely construced, good colours that evoke the emotional style that the game takes as its standard, and a futuristic look that tells the casual viewer a good deal of what the game world is about without ever cracking a book. Well done, overall.

[Samoth]

should have stuck with the original logo, but this isn't bad.

[Bigity]

Sucks. The worst so far, IMO.

[Demonseed Elite]

I actually prefer it over all the past logos, personally.

[Jrayjoker]

It is fine, a nice enough change. Nothing was broken.

[Toa]

The only thing I don't like is that the relocation of the "S" made the title somewhat downward centered, leaving lots of empty space next to the upper half of the "S".

[Sicarius]

Better than SR3.

Still nothing compared to the old skull logo. (IMHO)

[Critias]

It looks nice and .... streamlined.

[Kagetenshi]

To play on the phrasing of another poster, it's an unimpressive evolution of the SR3 logo with a vain attempt to look sleeker and more technological, dropping substance for style and not even managing to get the style down (the stylized S becoming nothing more than a funky pointless shape in the background is particularly offensive). The balance is completely off leaving an unfilled void. I actually like the style they've done most of the word itself in, but when you add everything else it's definitely too little too late.

To put it another way, the SR3 logo draws attention to the word "Shadowrun". This logo draws attention to a shape in the middle of a word. The word is still "Shadowrun", but is now optional reading.

~J, desperate for something, anything that he'll actually like so that he won't look quite so much like a poo-flinging monkey.

[apollo124]

I give it about 1+1/2 thumbs up.

[Bandwidthoracle]

I like this, of course I didn't like the skull so I may be in the minority.

[flowswithdrek]

The skull logo was the best, not bad me thinks, but lets face it it could have been a whole lot worse.

[blakkie]

[mintcar]

I think so too blakkie, but it was totally cool that way. They´ve kept it for SR Duels, so it must have been a viable option. The new logo is way better than the SR3 one in any case.

[blakkie]

[Ol' Scratch]

I don't know why you keep referring to it as a "cow skull," especially considering the horns. It was clearly a symbol of the occult within the game. The scroll hinted at a medieval flavor, but the circuitry within it hinted at the cybernetic nature of it all. It looks aged and 80'sish, but it wouldn't have been very hard to update it to a more modern look just by playing with the coloration and selecting a new font for the text itself. They could have even incorporated the 3rd Edition's "tribal S" itself into it.

The point is (regarding both the 3rd Edition and this new one) that the new logo does nothing to impart what the game is about. It's just a bland and unimpressive word with a curious symbol behind it, and it certainly isn't very memorable at all. Doubly so when coupled with the atrocious cover art.

If anything, it's going to turn more new players away from it than towards it. There may be a surge of sales at the very beginning from people who've heard about it and are interested in seeing it, but it's not going to be due to the cover or even the content of the game. (Though I'm sure those responsible for such things will believe as much. They certainly did with 3rd Edition, thinking the cartoony feel of the artwork was part of the reason it had an increase in sales, as has been mentioned a few times in the distant past here.)

[Jrayjoker]

In the Earthdawn Dragons pdf on page 37 Mountainshadow clearly states that some dragons have horns like a ram's. Let us let that issue rest from now on because we know the skull is a dragon's.

[Steadfast]

That is no Logo. It is a title. The only thing that qualifies as a logo is the snake tribal, which they insisted on putting behind the font.

Other than that, it looks ok, but I don't think you'll see this often. It somehow does not get the idea aross, that it IS a logo, but well, it can be me after all.

regards
Daniel

[Mr. Man]

It isn't so much bad as it is uninspired.

Meh.

[blakkie]

[Jrayjoker]

I repeat:

In the Earthdawn Dragons pdf on page 37 Mountainshadow clearly states that some dragons have horns like a ram's. Let us let that issue rest from now on, because we know the skull is a dragon's.