In an old school vampire:the masquerade game I was in, I played a Tremere who actually never lied. Yet, because he was a Tremere, no-one ever believed him. DESPITE the fact that he ALWAYS told the truth. I had found where the local sabbat haven was, and, like any good Tremere, I sat on that information until I could leverage it for something more. Unfortunately, the Ventrue Prince bought that land for some project or another, and so, I decided now would be a good time to let the prince know..He concluded I was lying and trying to gain something or other(half right...I was trying to gain something..) and so, he declared that the next nights Elysium would be held at this new aquisition...No-one made it out alive, and I gained what I wanted..
What does that example have? PR painted my character as a liar and untrustworthy, DESPITE the fact that the character never overtly lied(The character was of course, prone to telling the literal truth, and what he did not say was often more important then what he did say. And, often, he worded things so that the listener would go to a conclusion other then what he was saying...but that is beside the point

) simply because of his Clan. This allowed me to use that people inherently did not trust me to manipulate them, by being honest.
People will jump to their own conclusions based on their biases and prejudices. This, to me makes Horizon possibly the single most dangerous of the Megas. Because, unlike the others, they understand this and make use of it. I am really wondering what we are going to see at the end from them...I am expecting Universal Brotherhood-level Evil, myself....