QUOTE (the_dunner @ Apr 22 2009, 12:13 PM)

In fairness, when I started as Shadowrun Ebook Developer, I wasn't working on developing any other Shadowrun projects. So, there was another "editor" added. That's since changed, so I'm splitting my time between PDFs and print work.
Definitely understood.
I also think there's a serious misconception among many gamers about the creative studios behind RPG products. Many gamers, subconsciously or not, equate RPGs with the TSR/WotC company model which was/is the 800lb. gorilla of the industry. That kind of staff power allows for rapid-fire product release which isn't a realistic expectation for a smaller studio, but the 1980s/'90s mentality of "throw everything at the wall until something sticks" hasn't faded yet. I remember the end of the TSR days when it seemed that a new campaign setting was being released bi-monthly and without a concern for quality, need or desire. Some were hits but most weren't. In fact I think they're still doing this, though the packaging is prettier. I can't imagine how a small studio could flood a market with mediocre product and expect to remain afloat.
This is also true of any business. Volume home builders can crank out a neighborhood-sized vinyl village whereas a spec and custom home builder can only realistically build a handful of homes a year. And you can always see the difference in quality.
QUOTE (the_dunner @ Apr 22 2009, 12:13 PM)

So, currently, there are four Shadowrun PDF exclusives available.
The first was Digital Grimoire, at 18 pages. Almost all of the content was rules.
The second was Bad Moon Rising, at 37 pages. This one's a scenario.
The third was The Rotten Apple: Manhattan, at 30 pages. This is entirely game world information, without game mechanics.
The fourth is SRM3-00: Everyone's your Friend, at 27 pages. This one is a scenario, and it's free.
There are several more projects that are in progress, including monthly Shadowrun Missions scenarios (at $3.95 each), among other things. But, they're all well over the 10 page size that you explicitly mentioned. (Generally, I target 20-40 pages when developing a PDF-exclusive.)
However, this begs the question -- do you think we're not charging enough? At 20 pages and the $3.95 price point, it's about 20 cents per page. I'll be blunt and admit that our margins on these are extremely thin. I'd love to charge more, but I don't think the market will bear it. (I acknowledge that the production costs for a PDF are lower than print projects, but the sales numbers on PDFs are in now way comparable to print releases.)
Would you rather see smaller PDFs at the same price point, or would you rather continue to see 20-ish page products at a higher price? (Note: We won't necessarily be making either change in the short term. I'm just asking for an opinion.)
I think the formula is little more complicated than determining price by the number of pages. For example, Crafty's PDF-exclusive
Spycraft 2.0 releases are all around $4 and they're all around the 5-8 page mark, not including legalese or covers. I think they make up the difference by releasing often and this keeps the players coming back. My opinion would be to release more, shorter PDFs on a regular basis than release fewer, longer ones on a semi-regular basis. For example,
Digital Grimoire could have been split into three shorter PDFs for $4 each: perhaps 6 pages of new traditions, 6 pages of new spells, 6 pages on spirit or other rules. Regularly released, very short PDFs would also be an opportunity to break from the metaplot and explore what else is going on in the SR Universe without having to devoting the time to developing a new storyline.
The downside of this model is that CGL would need to be releasing on a very predictable, very regular basis. But it would be like comic book fans who go the shop every Wednesday. If the second Thursday of the month was "New Shadowrun PDF Release Day" I think it would generate serious buzz and also be something unique and trend setting.
20-40 page PDF-exclusives are fine and the prices are definitely reasonable but should be the exception, not the rule for PDF-exclusives. But that's just my opinion and I'm sure there are factors that I'm not aware of.
QUOTE (the_dunner @ Apr 22 2009, 12:13 PM)

Consider buying a netbook (c. $250). I have a 8.9" screen netbook that goes everywhere with me. It's got 120GB of storage, which is dramatically more than is required to carry a complete Shadowrun PDF library along with a broad range of reference materials. Adobe Acrobat starts in less than 3 seconds. It takes a couple seconds more to load up a PDF. If I turn the image sideways and go to full screen mode (built in function of Acrobat), I can hold the netbook like a book, and use my right hand on the pageup/pagedown keys to flip through the book. At 1024x600 on a 8.9" screen, I find the gaming books extremely readable. Netbooks are also now available with 10" or 12" screens, typically with the same screen resolution. I find the 12" ones unwieldy for holding like a book, but if I could find a good deal on a 10" screen, I'd give it some serious consideration.
Now
there is something I could put on the wedding registry.