QUOTE (DireRadiant @ Jul 6 2010, 11:35 AM)

After a year I'm still struggling with the need to lug that huge pile of paper around to read it. And worst of all, it's just one book, and only that one book, not any or all books that I own that I might want to read. Just that one book.
I believe that is the biggest thing that would move paper to a non-format in the future. Even if it takes someone an extra hour to read a book on electronic format, the fact that they can have access to millions of books in seconds for less weight than a single paper book will put have most people that read books reading from electronic formats.
And the complaints could all easily be addressed. The weight complaint for example wouldn't have likely come up if they'd been reading a chapter from 'war and peace' or something that wasn't a short story. The contrast also seems like something that could be fixed by adjusting the settings. Is that something you can't do with the whatever, or were they just not given a chance to change those settings? As for the 'feels like work', well, that is going to vary alot based on what kind of people you have doing the testing. Teens and young adults for instance are unlikely to associate computers with work, and are perhaps more likely to associate a physical book with work due to being required to read them for classes at around that age.
E-books are also alot cheaper than paper books. You don't have to buy the paper, you don't have to buy the ink and cover. Publishers don't have to worry about how many copies they want to print and ship and don't have to worry about distribution and so on.
I'm not sure, but I'd imagine that the ecological footprint of a book is larger than an e-book as well. You have to compare the energy to run the device to the resources and energy used to make paper (which requires the shipping of logs which are cut from trees), ink, and the book itself and then ship it all over the country.
Oh, and as for the study itself, the person admits it doesn't actually prove anything because the variability was too high. With 24 people being split into 4 groups, a single speed reader (Well, not speed reader, but simply a fast reader) in the 'book' category or a slow reader in the electronic categories, or someone who had read the story before who was able skim the stuff could drastically effect the results. I'm surprised there weren't two book categories though, as a way to ensure that the results were at least somewhat consistent (does one book category get the same speed as another?). And with something that is only 17.5 minutes long, you're talking about less than a minute as far as the differences. Maybe someone yawned a couple times?
Still, would be interesting to see more studies of this kind done. Looking at age as a variable might be important as well. Younger people tend to be more used to reading on an electronic format due to text messages, e-mails, IMs, websites, etc.
Personally I love electronic format, especially if it is something I am likely to go through alot (like a rule book) because of the ease of searching a .pdf for some specific word or term.