QUOTE (Prime Mover @ Nov 18 2010, 01:33 PM)

Weren't Kenson's books part of the clix tie in?
Sort of, yes. Kenson's trilogy (STarting with Born To Run) was launched on the hopes that the Shadowrun Clix game would take off, the way the other Clix games had. It failed to do so, for a number of reasons, sadly (Personally, I think the biggest problem was scale. Had these been 3 3/4" figures, on scale with STar Wars and GI Joe figures, it would have been much more manageable, and would have been something a lot more players would likely have picked up, as you'd have had more non-mini's game options then. But that's a whole other story).
ANyway, the books were written as an introduction and a primer into Shadowrun. Had the game taken off, it could have introduced a lot more people to Shadowrun. The CLix games had been getting a lot of exposure outside the normal gaming venues, showing up in Book Stores, Toy Stores, and general retail outlets like Wal-Mart. IIRC, the hope had been that if the the SR Action Figure Game had gotten into those stores, then they could have been pointed at the fiction on the website (Which I actually wrote some of, which was a lot of fun) and then at the novel line and RPG.
And yes, a lot of WIzkids playerbase were teens. I don't think it was deliberately written to be "Young Adult Fiction"... But it was written to be a primer, an introduction. They assume that the reader is unfamiliar with Shadowrun.
The other novels were more "Standard" Shadowrun novel fare. Steve's books were just the kick off of a new novel line, which had been dormant for a number of years. They assume a more passing familiarity with the world and dive into various subjects.
Bull