Cyberware
Cybernetics hit a peak about 20 or 30 years ago, and is now somewhat in decline. People buy cyberware if they're too poor for anything else, or if it does something that other methods can't explicitly mimic. The general public sees cybernetics as 'quaint' or perhaps a bit dangerous (due to the media). Most people who go cyber may get only very limited implants.
Bioware
Bioware is at its peak, having been refined (though not necessarily perfected). It is about where cybernetics were 20 or 30 years ago. This is still the go-to choice for modifications, and is generally seen as more 'essence friendly' than cybernetics. It is only just now beginning to fall out of fashion, but still has legs on it for probably another decade or so.
Transgenics
Gene-tailoring and alteration is considered the "new thing", and is becoming incredibly popular. Very essence friendly, but does not have the sheer variety yet that bioware has. Transgenics are fashionable, a show of status and wealth, and as the technology advances it will slowly replace bioware as the go-to thing for augmentation.
Nanites
Still in its infancy, nanites are not trusted just yet, but the technology is slowly improving. As an essence-free system, nanites have the opportunity to be the next best thing, once it has become refined enough. It may replace transgenics, but probably not for another 50 or 60 years.
The Public World
The thing I'm slowly bringing into sight of my players is that outside of the barrens where they live, the world is run by AR. If you're not connected to AR, you effectively don't exist. Passkeys exist only in AR, stop signs, traffic lights, warnings, advertising, shop signs, and most other forms of information now exist nearly exclusively in Augmented Reality. A few of the PCs took Simsense Vertigo, while another took Gremlins, and as they expand their missions and social life beyond the barrens, they're learning just how much they're missing. I plan to emphasize this more and more - the Matrix has now overlayed nearly every aspect of life, and the PCs need to adapt to this.
This is a new information age, where everyone is inundated by the Matrix. A run involves more now than just slipping into a place, getting what you want, and shooting your way out. It also involves needing to control what the world knows about you, manipulating data and perception, and almost desperately needs one or two hackers to get things done right. Before and after a run involves gathering information, manipulating information, and keeping some degree of anonymity through it all. A shadowrunner's work is much more complicated than it used to be.
Really, I kind of like how the setting is closer to Minority Report than Blade Runner these days.
