Since Horizon is supose to be all about viral marketing, has anyone come up with any good mems to use in a campagin?

"Memes."

And, sorry, I got nothin'.

You could always look to successful viral marketing campaigns of contemporary advertising, and extrapolate from there what 65 years of media savvy might come up with.

Classic examples of viral marketing would be the "Missing Persons" websites that were online prior to the release of the Blair Witch Project, Halo 2's ilovebees campaign (though the original Halo's "Cortana Letters" are also noteworthy), and simpler examples such as Burger King's subservient chicken website, and "leaked" video clips of controversial commercials that get forwarded around the net six times over, and that the sponsor company always insists that they never approved, such as Nokia's cameraphone advert featuring a cat stuck to a ceiling fan, and the ad for the Ford SportKa featuring a cat being decapitated by a sunroof.

[Edit:]Hmm. Seems that the company that handled the ilovebees thing for Bungie/Microsoft, 4orty2wo Entertainment, is headed up by none other than our own near and dear Jordan Weisman. Interesting.[/edit]

For serious stuff: "Horizon: we see the future." (Plus ads linking the company to any distant view.)

For fast food/drinks/whatever: "Oh yeah!" (Or any other really common phrase.)

Plus I'm sure they hire lots of people to tell their friends how wonderful Product X is. Heck, companies do that already. Horizons seems a natural.

(Oh heck, it's a hundred nu...and it's just bullets, how can you mess up a bullet? "Hey guys, that new Garand ammo is really sweet, y'all ought to buy it instead of the regular stuff, I think you're gonna like it. I got a full clip here--and it's 10% off at Steve's if you got a good fake SIN!")

Oh, those are great marketing campaigns, but only that last one on your list (Hiring people to talk to friends) even comes close as counting as "viral marketing."

The whole thrust behind viral marketing is that the seller's message goes through multiple layers of word-of-mouth distribution, and the intended target audience of the campaign become unwitting (and more importantly, unpaid) distributers of the seller's message.

Just add the following phrase to the end of any ad:
"... and best of all, it's wireless!"

Here's another one: Try to add the word "Ninja" to anything, or add ninjas to a random product. "Ninja NERPS!"

For what it's worth, an "Oh Yeah" could have potential as being a breakout meme like Budwiser's "Waaaazzuuup!", especially since by 2070, any associations that the phrase may have had with anthropomorphized pitchers of fruit punch bursting through solid walls will have largely fallen by the wayside.