I was originally thinking about what sort of stuff would be on the trid, but that's been covered by the themebooks that Fanpro did as well as Shadowbeat. Not to mention some movies have given some ideas like "The Running Man" (not to mention "Climbing for Dollars"), "Anthrax Cat", "The Record with Robert McX" and "The Sex Puppets" from Transmetropolitan, "Buster Friendly and His Friendly Friends" from Do Androids Dream of Electric Sheep, and the list goes on. Fictional TV Programs at Wikipedia for a good selection, not to mention Shows within a Show. I've even used a few of the movies that were mentioned in F/X the Series as stuff that would be playing, and I had a Hitchcock movie playing in a theater where Runners met their Johnson, partly because of the tastes of the Johnson, and partly because I didn't want the table making jokes while they dealt with their Johnson during an adult film.
But what I ended up with, after seeing someone ranting somewhere about why shadowrruners would ever become a media icon, having trid shows and moves done about them since they are supposed to be secret, is exactly how the Shadowrunners are shown in the movies, since Karl Kombatmage apparently proves that they are to some degree known.
I mean, to the entertainment division, Shadowrunners could be little more than their generations A-Team or The Fugitive, people on the run from the law, doing what they can to survive. Throw in a magic user, change the metatype of a few characters and they might fly. However, given the audience's taste for violence you could probably have them killing people.
Then you've got shows like COPS, or movies like Series 7: The Contenders and even the SQUID in Strange Days showing the holdup, where you've got live recording of a specific event in their lives. I could see that working for Shadowrunners, though there are a few problems I see at the same time. Even if you digitally blur out the faces, you're still leaving evidence of where you've been. You could blur or cut out any references to a company or identifying landmarks, but even then... sure it might make it onto a pirate channel that is spreading the word against corporations, or if you're lucky might get on some action channel.
And finally, let's not forget children's markets. Just look at cartoons and live action childrens shows of today. Ninja Turtles, The Tribe, Power Rangers, Justice League, Kim Possible and so forth. There's a lot of action, a lot of fighting, and usually a lot of marketing as well. So, you could create a Shadowrunner cartoon show, sort of like the Commander Cash show in Robocop, but put it in a criminals perspective though you paint them to be the good guy, fighting the corrupt law. Lone Ranger, Zorro, ring any bells?
But what would this do for public opinion of the Shadowrunners. Sure, some would think them nothing more than trideo characters and maybe see it as a catchall term in the news like 'Hacker' is today. But then might there not be some to whom a Shadowrunner is a cool thing? Imagine on the playground, "When I grow up, I'm going to be a Doctor." "When I grow up, I'm going to be Lone Star." "When I grow up, I'm going to be a Shadowrunner". Not to mention in the teenage age range, there might be those that would help shadowrunners, seeing it either as a way to rebel against authority or something.
Just my ten cents, since I'm sure this is more than just two of them.