Well, that's a given.

But some diversity is also good. Take agander at the space chapter of hazard pay, for instance. On the one hand, Ares is The Space Corp, but all of them realize that there's money to be made up there, so just about all of them get a nod.
So, having Shiawase release some weapons under the old Keruba Arms label is nice to see, even if they aren't exactly bleeding edge.
Of course, that gets into branding, which is one of those Shadowbeat-like things that I thrive on. I swear, ifthey'd let me, I'd do an entire E-Book on namebrands and "In all respects, this counts as a blank, but is called this other blank" stuff. The Ares Predator IV is the industry standard in terms of the heavy pistol, for instance, but you know teh Azzies have a knockoff (It's what they DO), Saeder-Krupp likely has one, and so on. The fun of a player going, "No man, Ares killed my dad. I won't touch thei stuff with a 3 meter pole. I'm buying an Aztechnology Ocelot instead!" is nice andcanbecome a Thing for them. Not something most people would care about, but it makes me happy, so.

(Laptop has a bad spacebar, sopleaseforgive the errors in this post.)