QUOTE (binarywraith @ Jul 7 2013, 05:35 AM)

Or you could just do like Pathfinder did, and make an open-access rules depository and make your money selling offline copies and adventures. Either works.
That wouldn't necessarily work for Shadowrun. Pathfinder was able to poach some of the DnD crowd in the shift to D&D 4th ed. Personally, I'm among the few that openly liked a lot of what 4th ed had to offer, and I STILL like Pathfinder as a tabletop RPG.
My first intros to Shadowrun were inconsistent in the earlier editions; my first REAL, consistent game was SR4. I didn't start out in Eclipse Phase, Netrunner or Cyberpunk 20X0, and I'm not familiar with anybody who did. What similar works and pre-established fandom does Shadowrun have to poach from? How much would you be willing to spend and to put up with in order to play in "official" Shadowrun games? Heck, considering the subject matter, that's just ASKING for piracy/fanbase rebellion
Right now, Shadowrun lives on its publications, both physical and digital. Digital has a lower overhead (and therefor overall cost); RPG crowds, from my experience, have an above-average tendency to prefer physical copies if possible. Considering the type of business this is, and the fact that publishing companies aren't as solvent as they used to be, it's the best possible option available (minus hiring the freelancers to assassinate/extract the WotC talent).