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My position is that that publicly available data on the Matrix may, in many ways, be of inferior quality to the publicly available data available on our Internet in 2015. (In much the same way that the air and water of 2075 are generally of inferior quality to what we have today)
Part of the problem with today's search engines is that you can't easily separate out false positives or close names. A SIN would do away with that.
Also, there's a ton of information about people in the "public databases" that tells a lot about you. Some of it is semi-private, like your credit report-- technically it's private, but it's disturbingly easy to get a hold of.
Others, though? I'll use my mom as an example. My mother is a bit of a throwback, she comes from the pre-pre internet era. She can use it, but she's also an even bigger privacy nut than I am-- she will not use social media like Facebook, she won't buy things online, and she won't fill out any form online unless she absolutely has to.
So, if I feed her name into Google, what can I get on her?
-- Accurate addresses and phone numbers for the last ten years. My mother has had an unlisted number since at least 1965, but it's there in an online phone book.
-- Her home and work emails.
-- Her place of employment. She's a department head, and shows up in their "Who are we?" page.
-- Her entire educational and work history. Her employers require people to maintain a LinkedIn profile. It's not actually that complete, it only lists her collegiate information and employment past 1979, but it's still mostly there.
-- Her husband's name. It's mentioned in passing on her employer's page. (I'm not mentioned by name, just that she has grown kids.)
-- Her home town.
Now, if I dig a bit more, there's things I can infer:
-- Her salary. I can prove she's a department head, so looking up the standard salary for her position is easy.
-- The car she drives.
-- Her places of employment before 1979. Some of them are listed as awards, or other experience in passing, but it can be discovered.
-- Her first husband's name, my father. She hasn't spoken to him since 1978, but they have the same last name still, and so if you search that far back, you can guess they were linked.
And that's my mother, the atavism. Let's stretch bit more, and postulate what else would be possible if she were more into social media and internet purchases:
-- Her family. Facebook sorts your relatives for you, so unless your privacy is set to block this, anybody can check your friends list and see which are relatives.
-- Her favorite movie genres and music groups.
-- Her political affiliations (many people "like" their favorite local and national politicans).
-- Pictures of her family.
-- Her age and birthdate.
And so much more. All that is available, right now, to anyone with Google, her name, and a few reasoned guesses. With Shadowrun computer power, and a SIN to help sort data, you could get even more information, *without* assuming a total panopticon.
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"Hey, Wells Fargo, is John 'Cain' Smith a customer of yours? What's his account number? How much money is in his account? What's the security code he needs to provide to authorize purchases? Thanks, I'll keep that stuff on file until I need it."
vs.
"Hey, Wells Fargo, I've got an attempted purchase here, account number 123456, name on the account John 'Cain' Smith, purchase is for $250, security code is 0987. Are there sufficient funds in the account to cover the transaction? Thanks, running the transaction now."
So, if you were setting up a financial system, which of those is closer to how you might organize it?
Neither, actually. It'd be a totally automated system-- you wouldn't need to call and verify anything. You just send the minimum required identifying information ( the SIN) and get current data, without needing special permission.
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'm not willing to take on faith that any given aspect of Shadowrun tech is a vast improvement over what we have now. I'll need to see some evidence that their search is, in fact, considerably superior to ours, to such a great extent that our modern ideas about how search engines function are simply obsolete and irrelevant.
Fair enough. This is an assumption, based on the following premises:
1. Computers on Shaowrun are significantly more advanced than modern ones. They can interface directly with the brain, they have effectively unlimited storage memory, and broadcast with enough bandwith to project a human consciousness.
2. Society in 2070 produces a "staggering" amount of information on people, presumably much more than what they do today. Since literally every step you take can be tracked, it's not a stretch to think there is a lot more. The stated purpose of a SIN is to help sort and manage all that information.
3. SR4 actually introduced Data Searching as its own skill. I believe SR5 took it back out. but it does still apparently take a different approach.
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Does MCT have some way of cataloging and indexing lots of information about their employees? Almost certainly. Do they share a lot of that information with Ares? Does the Yakuza share a lot of information with the Mafia?
When your opposition will kidnap your employees, blackmail them, or assassinate them, maybe it would be wise to be a little more tight-lipped about them, no?
It depends. Having shared information with other companies is not just necessary, it's potentially profitable. And if the inconvenience or loss of life costs less than the gains of a shared system? They'll take the profit, every time.