QUOTE (Thanee @ Nov 4 2009, 10:49 AM)

How does not pre-ordering save money, if you buy the book, anyways?
Apologies for my being over-simplistic. By not pre-ordering you don't deal with "lost orders" and the usual complaints and headaches that can happen from ordering from a vendor with weak fulfillment practices. Not
Shadowrun but I ordered my
Eclipse Phase book through a different vendor when it was released in print. It was discounted from cover price and the cost savings were about the same if I had pre-ordered from Catalyst.
Shop around and ask around. There are other online vendors out there that can offer comparable savings. If you can wait to order.
QUOTE (Malachi @ Nov 4 2009, 10:56 AM)

In fact, with the RED program I think they are leaning more towards wanting people to support their FLGS. If people are going there to buy Shadowrun books and talk about their last Shadowrun session, there's a greater chance of pulling more people into the game.
I don't NOT support this idea but I can't muster any enthusiasm for it.
The FLGS, unless it's one of those few that is upscale and run with a solid business plan, isn't the place to get people into SR or any P&P game. Most shoppers at FLGSes, in my experience, are casual browsing or know what they want. Staff recommendations are usually made for the big, expensive items, like the
Twilight Imperiums of the table-top world as there are definable criteria for these types of game (ease of play, price, age appropriateness, etc) that is supplied by the publisher. Kind of like selling a car. Everything else depends on if a staff member has even played the product.
Other than WotC/Hasbro-produced products, P&P RPGs sit in that weird middle world between cheap and expensive gaming that no one, except WotC, seems to know how to market. All the gamers I know order their books through cheaper online vendors rather than paying full-store price. And can you imagine a clerk trying to sell a non-D&DP RPG to a grandma looking for a Christmas present for her teenage (grand)kid? Ugh, that would be so awkward.
Anecdote: I joined a new SR group. They had never even played the game until this summer's GenCon. And these people are moderate-to-hardcore gamer nerds.
The FLGS can sell the product but unless they step up and push it, and from what I've seen they don't, it seems pointless to push the RED program. Others may have different experiences.
Pulling people into a game depends on good word of mouth, incentives, smart business practices and advertising, advertising, advertising. If an RPG publisher doesn't do those four things then they're on the road to becoming the next Mongoose... or TSR. WotC's D&D 4e push in
Wired and other mainstream publications may have seemed cheeky as it poked fun of the lonely nerd lifestyle of the WoW gamer but it struck some sort of chord. WotC may be the 400lb. gorilla but advertising isn't limited to dying print magazines.