QUOTE (Demonseed Elite @ Mar 17 2009, 11:27 PM)

And it says that where, exactly?
QUOTE
Corporate Enclances, page 37
With that in mind, the corp [Horizon] has an excellent reputation in the shadows community for fair dealing. [...]
> Horizon's Johnsons are pretty good to work with; they're professional and know their markets (i.e., us runners) well. [...]
> Skinny Dipper
If you ask me, Horizon's a bad mix.
Sure, for years, Shadowrun background lacked remarkable media powers (Hisato-Turner anyone ? Truman Tech ? Ares is the most popular SR corps with players and GM, and I doubt a lot of them ever involved AGE in a game). But the very idea of a successful major media megacorporation somewhat implies it maintains a good rep (as a side note, SR rarely featured
failing business, but I'll speak of that another time).
Then, Horizon has one big issue. Back in the days, you already had some people complaining about Wuxing and Cross jumping from the "not existing" category (background-wise) to the "top ten" over the course of four sourcebooks (
Portfolio of a Dragon,
Cyberpirates,
Target:Smugglers' Havens and
Blood in the Boardroom). Horizon made the same in two sourcebooks :
SOTA:2064 and
System Failure. I'm not saying those were "under the radar" or "barely known". They had no previous existence in SR background. At least, Cross and Wuxing have significant coverage profiles in
PoaD ; the complete description of Horizon
SOTA:64 gives (page 161) is "a media and PR firm called the Horizon Group [...] It owns New Line and Polyaural and is supposed to be savvy at image redesign and rebranding." Heck.
System Failure barely says more. Next thing you remember, you opened your brand new 4th ed book and they sit on the Court. Literary rules for character development apply to corporations as well. Horizon received a boost, but it did not earn it (ergo the "Mary Sue" judgment). Cross and Wuxing went through a corporate war to get there. It's all about perception. Indeed, the writers are trying to make sense of their idea, develop and use it, and have GM and players using it. And they'll have a hell of a time removing that "teachers' pet" image. This is also marketing, somewhat.
And the result is this blurred line between Horizon's in-context marketing and writers' out-of-context marketing.
Had Horizon been a steel and copper business getting on the Court, people'd get over it. Had Horizon stayed a AA, we'd be wondering which prince is calling the shots in Tir Tairngire, and
Corporate Enclaves would feature a few more page about Los Angeles proper. Bad mix.
Oh, and where did Lockheed go, damn ?