QUOTE (Bull @ May 1 2010, 02:44 AM)
Ahh, my apologies. You're right. I did. Like I said, I was judging it based on what I knew from the two retail outlets I worked at that did deal with strict Street Dates for merchandise, and generally speaking, Release Dates and Street Dates are interchangeable in that area. Both terms are used to mean the same thing. I've also heard both terms used by the guys at my local game store. And again, they just drop things on the shelf pretty much as soon as Diamond or Alliance or whoever ships them in.
Here's the major difference between hobby games and movies, video games and music releases, and why Street Date and Release Date are interchangeable in them: movie, video games and music all have a mandated release day: Tuesday. Comics are the same way -- new comics come in on Wednesday, because so much of the comic market is served by Diamond. If you try to release media on a day other than those, you'll fail: the businesses down the stream won't want to deal with your odd practices, and the customers are totally trained to show up on a certain day of the week anyway. Your "new" comic will be old by the time people come on Wednesday to check out the new stuff.
If the hobby game trade would agree to release new titles -- print and electronic -- on only a certain day of the week, things would be a lot better off to begin with. For starters, they would only be 4/5 "New Release Days" per month, so street dates would be easier to track. It would drive fans to the store on a specific day, and encourage multiple purchases at the same time, among other business benefits.
(I'm not interested in debating WHICH day of the week would be best ... that's very complicated.)
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And I do agree it's possible, just not saying it's done very often, nor that most game stores bother to adhere to it. I know my game store back home start handing out pre-ordered copies of D&D4 and World of Darkness as soon as they came in, which was a week or better before they were supposed to be available, and I remember seeing one bookstore and hearing about at least one more in Indy that were selling the WoD book several days before it's release at Gen Con.
One of the problems is that chain stores often break street dates on titles they consider minor -- like RPG titles -- and when a local chain store breaks the street date, the local game stores typically do the same, to be competitive. I haven't heard of a chain store breaking a D&D street date within at least the last six months, though, so hopefully that's improving.
Look at the way that Comic Book Wednesday fosters community: not only do comic fans buy their new-and-familiar issues on Wednesday, but they congregate at the store and talk about comics, AND they check out new ones, because it's drop-dead easy to figure out what's new each week.
It would be pretty nice if, the week a new Eclipse Phase book came out, all the local gamers that are into EP hit the local store, grabbed a copy, and chatted a bit. Look at how well the Magic: the Gathering pre-release and release events bring people into a store and socializing/gaming/trading with people they otherwise wouldn't know! WotC is doing the same thing with Wednesdays, with their Dungeon Delve events. Wednesday is already turning into the day to hit your FLGS to play D&D, look at new stuff, talk about the game, and network for new groups -- and the Wednesday Dungeon Delve events are only a few months old.
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So I guess where's this lie then? If CGL (or any game company) sets a Release Date, or Street Date, or what have you, is i on the stores to not sell before then? Are they even told about this? Or is it on the Distributor? Or is it on the Game Company itself?
The game company tells the distributors what the street date is. The distributors ship books to the game store, with a clear manifest indicating what the street dates for each are (if there was a New Release Day each week, this would be even easier). The game store reads the manifest and puts things out on the appropriate date. That -- along with each tier marketing appropriately to their customer base -- should be how things work.
I cannot speak for what happened with the SR4LE "Street Date" and why it doesn't seem to have worked out as expected. Typically, Catalyst has done well with communicating their Street Dates to distributors/stores, as best as I know.