@Synner: My sincere apologies. (BTW, where else can you hear the quote "I believe you're asking the wrong Synner" and it's not tongue-in-cheek?) My ideas aren't new; few ever are. My (very) limited understanding is that Smith & Tinker, Inc. own the electronic rights to SR. Even if we never see Holostreets or an SR iPad app, could SR still be profitable as a PnP only system? I couldn't answer that, but hopefully you can...
Here's a few other ideas to add to the mix: how do PDF sales compare to paperback in terms of gross margin per copy? The PDFs I've purchased have been great. Easily readable and more importantly searchable. But, they haven't taken full advantage of some of the things Acrobat can do such as internal and external document links. For those that love the feel of dead trees: my company sells equipment for under $50k capable of producing a 400 page full color hardcover for under $30 and 20 minutes of semi-skilled labor. This is obviously not viable for long production runs, but consider the possibilities of creating custom source books. Upload a few jpegs and enter some text and have your very own, personalized SR4A "[insert your favorite PC or NPC] edition". Further value (and revenue) could come from paying your favorite SR artist sketch your cover art. Assume a 100% markup and you'd need to sell at least 2,000 just to cover the capital investment and generate a modest ROI. The same equipment could produce a 200 B&W pages and perfect bound color paperback for under $10 and 10 minutes of semi-skilled labor. This obviously eliminates the economy of scale from going to press and (sadly) bypasses the FLGS, but it's a way to get dead trees into gamer's hands. The point is not that this is the best way to do it (it's probably not), only that there go to market strategies a PnP RPG producer could employ that require very little capital investment. It would also serve to get product out quickly. This too, is probably not a new idea.
I did not mean to cast doubt on the business savvy of any current or previous developers. I hope it wasn't taken that way. Mostly, I'm referring to the official PR release and it's reference to commingling of funds. This may or may not have been malicious, but that it occurred meant that there was poor financial management. Again, I have no personal or professional knowledge of anything in this specific instance. My ideas aren't meant to imply that I know anything about developing an RPG and certainly not that I know more than you or anyone else who has had that role. It sounds like a "pretty cool" job, though my experience has been that "dream jobs" often fail to live up to the ideal and are usually a lot of work.
(Also @ kxt:) Regarding the schizophrenic fan base: that's a very salient point. However, I'm not suggesting a
co-op. I'm suggested a traditional corporation. For example, very few
Apple employees ever saw or were privy to any details about the iPad until Saturday. Even the "geniuses" who will fix them weren't given any information. How is that?
Apple is a
publicly traded company. Because the individual stock holders only get to vote on the board of directors. They don't get a say in the actual decisions. The board of directors votes on major, strategic decisions. (Should we kill Dunklezahn? Hey, how can the FLGS get a piece of our PDF sales? What sort of payment schedule should we set up for the freelancers?) The day to day business operations are handled by the management team. This is what I am suggesting, except as a privately held company.
@ The Monk: That sounds like a great idea. Speaking from personal experience bidding on an entirely unrelated franchise (and possibly completely irrelevant), the two main things the [Insert major company], Inc. franchisor want to see are a viable, comprehensive, and well researched business plan and plenty of working capital. I have no doubt that a core group could quickly put together
an outstanding business plan. The more difficult task is acquiring capital. Venture capitalists are few and far between over the last eighteen months and let's be honest, is the Blackstone Group or Berkshire Hathaway going to invest in cyberpunk?
I have no idea how much capital would be required, and I believe it would be responsible for any new venture to begin by paying off debts to freelancers incurred by previous licensees. (It would be a terrible business decision, but it would still be the most responsible course of action.) But, it is likely more than what a core group of SR fanboys could come up with in under two months. (I'm not trying to be disparaging. If you have deep pockets, by all means, lease the license and I'll make you richer by buying your products.) For example, my company incorporated more than four years ago and as a service-disabled veteran owned small business, I am eligible for SBA-backed lending. Nonetheless, I couldn't hope to raise more than $150k and that would likely be contingent on winning the license. (No license - no product - no money.)
Now, let's say said core group could raise $10k. Now let's also say, we're going going to compensate them with a 90% discount on
preferred stock. The core group would then own a 10% stake in the company, plus whatever
common stock they purchase. The trade off is now, our hypothetical Shadowrun Fanboys, Inc.* with an initial start up of 10,000 shares only raises $910,000 in start up costs. This could quickly generate enough money to bid on the license, pay off existing debts, and begin development. Is that enough? Is this workable? Would 9,000 SR fans spend $100 on an ownership stake in their beloved game? More importantly, could they do it in under two months?
I honestly don't know. What do you think?
*Changed to a
C Corp from
LLC due to difficult of raising capital for a passthrough.